The Starting Point

Molde already holds the essential elements of a distinctive cultural identity.

The Starting Point. > Molde does not need more content. > It needs a way to connect what already exists.

> Molde does not need more content. > It needs a way to connect what already exists.

# What Exists - 🌹 The **City of Roses** - 🎶 Public culture through Moldejazz - 📖 Literary depth via Bjørnson Festival - 🌍 A history as an international destination

# The Situation These elements coexist, but remain **separate experiences**. Visitors encounter them individually: - a garden - a concert - a reading But rarely as a **connected whole**.

# The Insight The starting point is not to create something new, but to recognise that the foundations are already in place.

Prompt: Create an image: ultra-realistic, 16:9, no text. A vibrant summer scene in Molde showing a rose-filled park with people walking, musicians performing casually outdoors, distant jazz festival stage atmosphere, colorful flowers in foreground, fjord and mountains visible, lively but calm, natural light, documentary photography style, capturing culture, nature, and community together.